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W3C to Help Shape the Web on Mobile Devices

Released: 15 August 2005

Segala is calling for participants to take part in a field trial that will help shape the future of the Web on mobile phones.

The W3C standards body launched the Mobile Web Initiative to show users that it is serious about improving the quality of Web access on handhelds, wireless pagers and smart phones.

The effort is being overseen by W3C Director and Web creator Tim Berners-Lee, who said that mobile access to the Web …has been a second class experience for far too long. Berners-Lee discussed the MWI in his keynote speech at the World Wide Web 2005 Conference in Chiba, Japan.

The chief problem lies in the graphical representation. Browsing the Web from a mobile device is challenged by the lack of technology, interoperability and standards to represent Web pages often on a one-inch screen.

To establish users’ preferred method of navigation on small screens such as mobile phones, the MWI is calling for participants to take part in a field trial that will help shape how the best practice guidelines are created. These guidelines are one of the deliverables of the MWI Best Practice working group to help content authors build mobile friendly Web sites.

Segala, founding sponsor of the MWI, is managing the field trial. Segala provides a Web accessibility conformance certification programme for clients such as Mobile operator O2, and is an expert in mobile handsets and products testing. Segala will create use case scenarios for volunteers to follow when conducting their review of a preferred method of navigation. The question that needs to be answered is if users prefer to scroll long pages of text and graphics, or if they would rather have a ‘next page’ facility where only enough text to fit a small screen is displayed. Segala will also manage a user focus group to gain further feedback.

Paul Walsh, CEO of Segala and steering committee member of the MWI comments: The first step when creating best practice standards for mobile web users is to understand what they actually need and want. This field trial is just one example of how the MWI is embracing users’ views and applying this knowledge to create a user friendly Web in the Mobile environment.

To register your interest to take part in this field trial, please send an email to mwi [at] segala [dot] com.

Note to editors

About Segala

Segala is a worldwide independent authority and provider of web accessibility and mobile content auditing, testing, certification and Trustmark services. Segala provides accessibility conformance evaluations, audits and certification for web and mobile publishers, developers and agencies to satisfy usability and accessibility guidelines and legislation.

Segala is a sponsor member of the W3C Content Label Incubator Group (XG-CL), a worldwide initiative to develop content labelling standards for the web. As an Associate member of the W3C, Segala also participates in the Web Accessibility Initiative (WAI) and is a Founding Sponsor of the Mobile Web Initiative (MWI). Segala is the first testing and compliance specialist worldwide to become an associate member of the GSMA. Segala has global headquarters in Dublin, Ireland. For further information visit www.segala.com.

About the Segala-Certified™ Trustmark

Segala is the first company worldwide to make a machine-readable content label available for web accessibility and mobile content by providing a visible Trustmark that is detectable by search engines and browsers. The Segala-Certified Trustmark provides a branded, certified and verifiable method that enables search engines and browsers to develop systems for users to filter and trust content that contain this Trustmark. It is the first Trustmark worldwide to be based on the method proposed by members of the W3C XG-CL activity and which is expected to exceed the previous content label standard, PICS, currently used by Microsoft Internet Explorer. O2 is the first major organization worldwide to adopt the Segala Trustmark as standard throughout its online content.

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