Decorative animated presentation with text: Technology Winner with Segala M Test at bottom of page. Screen shots from the Ask Jeeves campaign zoom onto screen. Awards presenter And the Gong this time goes to, Ask Jeeves by Profero.

Excited applause.

Awards presenter Put your hands together for Nick Blunden from Profero, if he could come to collect the prize.

Band plays music in background.

Shot of band playing music. Shot of drummer. Nick Blunden and colleague walk through crowded room to prize collection area. Paul Walsh and presenter is on stage with Gong and shakes hands with the Profero team members. They pose for a few moments, on stage, for the photographer. The group begins to move off stage. Shot of the animated IMAA logo is shown.