Segala News & Events - In the News

Segala Technology to Revolutionize Search on the Web

18 May 2006

Segala is set to deliver revolutionary technology to enhance Internet browser software to enable trusted search on the web, enabling users to make an informed decision about the kind of websites they want to see in their searches.

This new technology automatically alters search engine results within the browser software based on personal user preferences, empowering users to see filtered results from any search engine based on websites that carry Trustmarks such as Segala's for accessibility compliance and child protection labels such as ICRA's.

Segala have partnered with web browser application specialists Glaxstar to develop the first working example of a web browser being able to read Segala trusted content labels and alter search result listings based on the content label claims. CEO Paul Walsh is set to demonstrate the technology to his peers at the www2006 conference held in Edinburgh 22-26 May 2006.

Segala is also soon to offer a white labelled solution to Trustmark providers. Trustmark providers will soon be able to provide trusted sites with Content Labels to ensure they remain highlighted in search results and are not filtered out.

About Segala

Segala is a worldwide independent authority and provider of web accessibility and mobile content auditing, testing, certification and Trustmark services. Segala provides accessibility conformance evaluations, audits and certification for web and mobile publishers, developers and agencies to satisfy usability and accessibility guidelines and legislation.

Segala is a sponsor member of the W3C Content Label Incubator Group (XG-CL), a worldwide initiative to develop content labelling standards for the web. As an Associate member of the W3C, Segala also participates in the Web Accessibility Initiative (WAI) and is a Founding Sponsor of the Mobile Web Initiative (MWI). Segala is the first testing and compliance specialist worldwide to become an associate member of the GSMA. Segala has global headquarters in Dublin, Ireland. For further information visit www.segala.com.

About the Segala-Certified™ Trustmark

Segala is the first company worldwide to make a machine-readable content label available for web accessibility and mobile content by providing a visible Trustmark that is detectable by search engines and browsers. The Segala-Certified Trustmark provides a branded, certified and verifiable method that enables search engines and browsers to develop systems for users to filter and trust content that contain this Trustmark. It is the first Trustmark worldwide to be based on the method proposed by members of the W3C XG-CL activity and which is expected to exceed the previous content label standard, PICS, currently used by Microsoft Internet Explorer. O2 is the first major organization worldwide to adopt the Segala Trustmark as standard throughout its online content.

About Glaxstar

Glaxstar Limited, a UK company founded in 2002 by Ian Hayward, are pro-developers of browser based application products and services for blue chip companies, specializing on Mozilla technologies.

Possessing expertise working with Mozilla products, Glaxstar provide clients with advanced product extensions for the Firefox browser and Thunderbird email client. Two recent client commissions include Firefox extensions built for Paypal and del.icio.us

Glaxstar maintain and develop the Mozilla official community marketing website http://www.spreadfirefox.com where Ian Hayward is on the Administrative team. It has over 150,000 members and has contributed significantly to the success of Firefox reaching over 150 million downloads to date.

http://www.glaxstar.com

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